In an article in the Wall Street Journal titled "A High Tech Edge On Black Friday", there is much said about consumers using smartphone apps to get offers and hunt for the best deals available.

A mobile app called ShopKick has signed up some of the largest American retailers, including Target, Best Buy, and Macy's, for its loyalty program, which gives users points just for walking into stores. Those points can be converted into rewards such as gift cards

Interesting article at Brandweek about the Best Buy On network and doing upfront media sales for the in-store digital network. The writer (and the analyst quoted) point out the Best Buy seems to be blazing their own path with a unique approach and goals for their media efforts, not just in-store but also across channels from online to mobile. Best Buy is focusing on a connected experience and taking advantage of the fact that their customers are all about leveraging digital technologies and media to stay informed and aware.

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