When you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will engage them and compel them.  We want them to not only want our product or service, but also to identify with the brand and embrace it. 

HP recently sponsored a whitepaper called Reshaping the Shopping Experience with Technology Convergence in which they interviewed Reflect's President and Co-Founder, Matt Schmitt.

The convergence of a variety of digital technologies will be a key driver of retail sales throughout 2011 and beyond.  This whitepaper discusses the evolution of digital media in retail sales, how convergence drives commerce and personalizing shopping experiences for customers.

(DALLAS) March 15, 2011 – Reflect, a leading full-service provider of in-store digital media solutions, today released quick tips for retailers looking to implement in-store digital media or improve upon their current in-store digital media strategy. Reflect will be exhibiting at GlobalShop, the world’s largest annual event for retail design and shopper marketing, in Las Vegas, March 28-30 at booth #1257.

Join us March 28-30, 2011 at the Sands Expo and Convention Center in Las Vegas.

GlobalShop is your connection to the retail industry’s leaders and innovators all under one roof providing you with the newest products and business opportunities to make your brand successful. Through the latest trends and technologies, education and networking you’ll discover real-world practical solutions to enhance the retail experience and connect with the changing shopper.

Retail TouchPoints published an article on Anonymous Video Analytics.  I wanted to touch on the "state of the union" related to the visions of the future imagined in the movie "Minority Report".  With advances in anonymous video analytics and hands-free gesture-based interfaces, it seems like things that were once far fetched are becoming common-place.  As author William Gibson said, "The future is already here.  It's just not very evenly distributed".

Matt Schmitt of Reflect and Carrie Chitsey of 3 Seventy discuss the ways mobile messaging and in-store media can work to provide better customer engagement through the use of complimentary technologies and effective media content.

The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the buyer’s guide and writing letters to customer service.

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