Bill Yackey writes about how blending digital signage and mobile messaging can create powerful applications for creating compelling promotions and branding.

Digital signage, through its proven awareness vs. static signage, has the ability to draw more attention toward the messaging campaign. The engagement with the mobile phone keeps the consumer in front of the screen longer, while the synergy between the two media further helps the message resonate with them.

Today, there was an announcement regarding the partnership between Reflect and TXT4CRM to bring together the power of digital signage and mobile messaging. What does this mean? There are many successful marketing campaigns leveraging mobile messaging solutions. While there are many new mobile apps for smart phones and an array of experiments taking place with personalized shopper engagement, there are still some very fundamental ways that mobile messaging can be leveraged today to a very broad base of users.

Partnership Offers Retailers One-Stop Shopping for In-Store Digital Signage, Music and Video Experiences

Reflect Systems, a leader in in-store digital media solutions, announced today a strategic partnership with DMX, an international leader of experiential in-store and new media services, including music, messaging, video and scent experiences. Effective immediately, this partnership offers retailers and other businesses a more dynamic suite of services to create brand differentiation and shape their customer's in-store experience.

New hires expand business development for growth in enterprise software and service solutions.

Dallas, Texas – March 10, 2010 – Reflect Systems, a premier provider of digital signage and networked media solutions, today announced the addition of team members in the roles of business development, sales, and solutions management.

Strong, immediate boosts in sales prompted Labatt Breweries of Canada to more than double the footprint of an in-store digital merchandising program developed and managed by veteran digital signage solutions company Digital Display and Communications (DDC) together with technology provided by Reflect Systems, Inc.  Labatt will expand the number of “POD” digital signage merchandising units it has in the field to more than 500 by early 2010, based on the encouraging results of an initial rollout of 200 units that started in selected Western Canada retailers in 2009.

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