HP recently sponsored a whitepaper called Reshaping the Shopping Experience with Technology Convergence in which they interviewed Reflect's President and Co-Founder, Matt Schmitt.

The convergence of a variety of digital technologies will be a key driver of retail sales throughout 2011 and beyond.  This whitepaper discusses the evolution of digital media in retail sales, how convergence drives commerce and personalizing shopping experiences for customers.

(DALLAS) March 15, 2011 – Reflect, a leading full-service provider of in-store digital media solutions, today released quick tips for retailers looking to implement in-store digital media or improve upon their current in-store digital media strategy. Reflect will be exhibiting at GlobalShop, the world’s largest annual event for retail design and shopper marketing, in Las Vegas, March 28-30 at booth #1257.

We recently returned from Las Vegas where we exhibited at DSE where one of our latest ReflectView solutions, Audience TouchPoint, created quite the buzz in our booth! The show had a record breaking year, with 195 exhibiting companies, and the highest conference registration to date.

If we saw you at the show, thanks for stopping by! If you missed us, we were busy talking about the latest enhancements to the ReflectView Software suite including everything from digital signage to interactive shopping applications to mobile messaging and in-store music.

Retail TouchPoints published an article on Anonymous Video Analytics.  I wanted to touch on the "state of the union" related to the visions of the future imagined in the movie "Minority Report".  With advances in anonymous video analytics and hands-free gesture-based interfaces, it seems like things that were once far fetched are becoming common-place.  As author William Gibson said, "The future is already here.  It's just not very evenly distributed".

Matt Schmitt of Reflect and Carrie Chitsey of 3 Seventy discuss the ways mobile messaging and in-store media can work to provide better customer engagement through the use of complimentary technologies and effective media content.

The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the buyer’s guide and writing letters to customer service.

In an article in the Wall Street Journal titled "A High Tech Edge On Black Friday", there is much said about consumers using smartphone apps to get offers and hunt for the best deals available.

A mobile app called ShopKick has signed up some of the largest American retailers, including Target, Best Buy, and Macy's, for its loyalty program, which gives users points just for walking into stores. Those points can be converted into rewards such as gift cards

Matt Schmitt, Co-founder and Chief Executive Officer of Reflect Systems, says alignment of social media, mobile and in-store digital media is the first step to building a successful strategy. "Everyone must be on board and agree that they need a digital marketing strategy. They will also need to secure buy-in from their vendors who are concerned about shelf space, competition from private labels, etc."

Read the full article at Fast Company.

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