This week retailers, designers, integrators and agencies converged at GlobalShop in Las Vegas.
We recently returned from Las Vegas where we exhibited at DSE where one of our latest ReflectView solutions, Audience TouchPoint, created quite the buzz in our booth! The show had a record breaking year, with 195 exhibiting companies, and the highest conference registration to date.
If we saw you at the show, thanks for stopping by! If you missed us, we were busy talking about the latest enhancements to the ReflectView Software suite including everything from digital signage to interactive shopping applications to mobile messaging and in-store music.
We're excited to be expanding our Dallas offices. Our new space gives us more room for the additional team members we've added, and to put in more areas for demo showrooms, meeting spaces and labs. I'll post some new pictures and updates as we get the new space completed.
Retail TouchPoints published an article on Anonymous Video Analytics. I wanted to touch on the "state of the union" related to the visions of the future imagined in the movie "Minority Report". With advances in anonymous video analytics and hands-free gesture-based interfaces, it seems like things that were once far fetched are becoming common-place. As author William Gibson said, "The future is already here. It's just not very evenly distributed".
Matt Schmitt of Reflect and Carrie Chitsey of 3 Seventy discuss the ways mobile messaging and in-store media can work to provide better customer engagement through the use of complimentary technologies and effective media content.
The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the buyer’s guide and writing letters to customer service.
Bill Yackey interviews Matt Schmitt, CEO of Reflect Systems. The two discussed the origins of Reflect, experience gained in the digital signage market, and trends going forward.
Read the full article at Digital Signage Today.
In an article in the Wall Street Journal titled "A High Tech Edge On Black Friday", there is much said about consumers using smartphone apps to get offers and hunt for the best deals available.
A mobile app called ShopKick has signed up some of the largest American retailers, including Target, Best Buy, and Macy's, for its loyalty program, which gives users points just for walking into stores. Those points can be converted into rewards such as gift cards
Matt Schmitt, Co-founder and Chief Executive Officer of Reflect Systems, says alignment of social media, mobile and in-store digital media is the first step to building a successful strategy. "Everyone must be on board and agree that they need a digital marketing strategy. They will also need to secure buy-in from their vendors who are concerned about shelf space, competition from private labels, etc."
Read the full article at Fast Company.
Great news for the GameStop TV network. 4,100 stores have been installed and are actively running the in-store digital media network. The Reflect team worked closely with CBS and GameStop on what has been a smooth deployment for one of the largest in-store media networks in the world.
From the CBS press release: