Here at Reflect, we realize that not every digital signage project is the same.  Reflect is dedicated to providing flexible solutions which meet a customer’s needs, not by dusting off an ancient piece of hardware sitting on a warehouse shelf, but by merging customizable digital shopper marketing solutions built on a solid core software platform with multiple hardware options specifically tailored to their area of use within a retail environment. 

We love celebrating and supporting entrepreneurial spirit and achievement.  That’s why Reflect chose to support the efforts of the University of North Texas.

We sponsored and attended last week’s tenth anniversary Murphy Center For Entrepreneurship Leadership Luncheon where we were thrilled to see the Reflect Systems Scholarship awarded to Loren Meaghan Brown.

Some things in the world can be funny. We get so close to what we’re doing day-to-day that we don’t realize everything we’re learning. Here at Reflect, we have great customers running our flagship product ReflectView, managing thousands of channels for literally millions of viewers each month, which is cool.

But these forward looking customers are also constantly experimenting. And we get to be part of the equation. Some experiments are more successful than others, but this a natural process and is important to consistently finding successful paths forward.

Customer Engagement Technology World -  New York 2011

We recently returned from Customer Engagement Technology World in New York where we exhibited and presented at a session on ROI as a critical project element with our partner, CBS Outdoor.  The show was a success with a great Opening Session from B. Joseph Pine II on driving customer engagement through digital experiences.

The Challenge – “Doing it Right”
An effective deployment completes on time, on budget and meets the goals of all stakeholders.  In our experience this process hinges on careful planning and effective communication with the customer and our partners.  An ecosystem approach within your organization and external partners is required to keep your focus on the end goal of a successfully operating digital network.

When you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will engage them and compel them.  We want them to not only want our product or service, but also to identify with the brand and embrace it. 

Local Non-Profit Organization Helping Children with Developmental Difference

Reflect has committed to providing ongoing support to The Warren Center, providing needed monetary and volunteer services to help insure that the Warren Center children and their families receive the resources and support they need to achieve their potential.

When people think of digital signage they may not naturally think about a “platform” for all their digital signage needs. Somewhere between customer experiences, use case scenarios, networking considerations, hardware selections, content management, TCO and ROI is the answer. For many customers choosing the right platform comes down to the most flexible software (content management, programming, scheduling and delivery) in combination with the “right tool for the right job” from a hardware (media player + display) perspective.

HP recently sponsored a whitepaper called Reshaping the Shopping Experience with Technology Convergence in which they interviewed Reflect's President and Co-Founder, Matt Schmitt.

The convergence of a variety of digital technologies will be a key driver of retail sales throughout 2011 and beyond.  This whitepaper discusses the evolution of digital media in retail sales, how convergence drives commerce and personalizing shopping experiences for customers.

(DALLAS) March 15, 2011 – Reflect, a leading full-service provider of in-store digital media solutions, today released quick tips for retailers looking to implement in-store digital media or improve upon their current in-store digital media strategy. Reflect will be exhibiting at GlobalShop, the world’s largest annual event for retail design and shopper marketing, in Las Vegas, March 28-30 at booth #1257.

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