A recent article published on CMO.com, “15 Mind Blowing Stats About Retail”, presented some interesting and promising retail statistics. The findings reiterate the importance of the customer experience and provide further evidence Reflect is developing solutions retailers and brands can use in the real-world to easily and effectively manage in-store digital media for customer engagement. Of particular interest in the article were #'s 3, 7 and 15.
5 Ways To Improve The Brand Image And The Bottom Line
Customers continue to make the majority of their purchase decisions in brick-and-mortar stores. This presents a golden opportunity for retailers who take the necessary steps to improve the in-store experience. In fact, research firm Forrester revealed that among retailers, customer experience accounts for 47% of loyalty, while price and value contribute only slightly to capturing consumer loyalty.
Reflect will be a presenting sponsor at the upcoming 2013 Digital Screenmedia Symposium, September 5-6 at the Hyatt Regency O'Hare, Chicago.
Types of screenmedia to be discussed:
- Digital menu boards
- Digital signage
- Self-service kiosks
Topics to be addressed include:
Recently, Digital Signage Today took a look at the year 2012 in review, and also a look ahead at what 2013 might bring to the digital signage/dynamic place-based/digital out-of-home industries. The end-of-year review/look ahead involoved a cross-section of digital signage thought leaders offering up their answers to one simple question:
What do you see as the biggest digital signage trend or story coming in 2013?
Consumer brands are capitalizing on recent shifts in shopper behavior, both online and with mobile devices and apps, and are using digital channels as outlets for reaching customers quickly and conveniently. But what about the real world environment of the store? Today, the most progressive consumer brands are capitalizing on digital engagement technologies at retail to solve one of their biggest business concerns…Brand Management!
We recently returned from the Digital Signage Expo in Las Vegas where we showcased the latest in Reflect’s digital signage and interactive applications.
Las Vegas Convention Center - Feb 26-28
Reflect just got back from New York City where we had the chance to catch up with long-time clients and friends as well as the chance to make many new connections at the NRF Show! If you missed us, or were unable to attend, we were showcasing our latest digital media solutions with our premier partners, Intel, Seneca and HP.
Omni-channel retailing has changed the way consumer facing companies approach their customers, forcing them to extend their marketing and communications to multiple channels while maintaining a consistent brand and approach. Creating this seamless consumer experience across all channels, mobile devices, internet, television, catalog and brick-and-mortar is vital. Consumers today are digitally savvy, they want to be treated well and provided with top-notch service, and they expect technology to be used to add value and assist them. At Reflect, we are helping our clients achieve this seaml
The discipline of shopper marketing was designed to activate purchases on site. It has quickly become the focal point for consumer facing companies trying to answer the question, “How do we break through the clutter and really connect with our customers?” Today, consumers are overwhelmed! With the constant noise they receive from print and broadcast advertising, e-commerce websites, social media and mobile devices, how can you break through and actually get their attention?