Recently, Digital Signage Today took a look at the year 2012 in review, and also a look ahead at what 2013 might bring to the digital signage/dynamic place-based/digital out-of-home industries. The end-of-year review/look ahead involoved a cross-section of digital signage thought leaders offering up their answers to one simple question:

What do you see as the biggest digital signage trend or story coming in 2013?

Consumer brands are capitalizing on recent shifts in shopper behavior, both online and with mobile devices and apps, and are using digital channels as outlets for reaching customers quickly and conveniently. But what about the real world environment of the store?  Today, the most progressive consumer brands are capitalizing on digital engagement technologies at retail to solve one of their biggest business concerns…Brand Management!

We recently returned from the Digital Signage Expo in Las Vegas where we showcased the latest in Reflect’s digital signage and interactive applications.

Reflect just got back from New York City where we had the chance to catch up with long-time clients and friends as well as the chance to make many new connections at the NRF Show!  If you missed us, or were unable to attend, we were showcasing our latest digital media solutions with our premier partners, Intel, Seneca and HP.

Omni-channel retailing has changed the way consumer facing companies approach their customers, forcing them to extend their marketing and communications to multiple channels while maintaining a consistent brand and approach.  Creating this seamless consumer experience across all channels, mobile devices, internet, television, catalog and brick-and-mortar is vital.  Consumers today are digitally savvy, they want to be treated well and provided with top-notch service, and they expect technology to be used to add value and assist them.  At Reflect, we are helping our clients achieve this seaml

The discipline of shopper marketing was designed to activate purchases on site.   It has quickly become the focal point for consumer facing companies trying to answer the question, “How do we break through the clutter and really connect with our customers?”  Today, consumers are overwhelmed!  With the constant noise they receive from print and broadcast advertising, e-commerce websites, social media and mobile devices, how can you break through and actually get their attention? 

Communicating with and engaging customers has always been a top priority for consumer-facing organizations, but today, with ever-increasing numbers of digital-savvy consumers, marketing and customer service have taken on new forms and digital strategies have become even more influential as a competitive differentiator, setting some companies apart from others.  Today, multi-channel strategies are increasingly focused on e-commerce, mobile apps, and social media.

Did you know we have a channel on YouTube?  One of the latest videos we posted is a short form overview of our market leading digital signage software suite ReflectView.  Why do you need digital signage software?  Click Here to check it out!
 

 

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