Consumers are bombarded by promotional offers promising everything from deep discounts to loyalty points. But static promotional signage can easily blend with the competition’s, failing to grab customers’ attention and drive sales. Digital signage and interactive displays, on the other hand, are dynamic platforms for attracting eyeballs and influencing purchasing behavior.
James Avery Jewelry, a family owned company, offers finely crafted jewelry designs for men and women. The company’s mission is to “celebrate life through the beauty of design”. Since 1954, James Avery has done just that, designing timeless jewelry pieces for special occasions and every day wear that have universal appeal and reflect the things that are important in life. To increase awareness of the quality of their jewelry and the level of craftsmanship that goes into each piece, James Avery included in-store digital media into their new store design project.
Today’s brands are more focused than ever on adapting to consumer lifestyles and delivering a branded experience that resonates with their audience. The importance of well-executed brand media increasingly puts all brands, including retailers, in the content game.
For decades, retailers have relied on traditional out-of-store media such as print and television to reach potential customers and enhance brand image. But these days, retailers from grocery chains to electronics stores are shifting away from static advertising platforms to omnichannel programs — which include in-store digital media technology — to reach consumers in the store.
Gone are the days when consumers relied solely on well-trained, highly knowledgeable store associates to learn more about a particular product. Today’s consumers are savvier than ever thanks to tools that allow them to comparison shop, download coupons and negotiate for discounts on-the-fly.
Spotlight: Rory Meyers Children's Adventure Garden
The Dallas Arboretum is using digital engagement to educate children of all ages about nature and science. The recently opened Rory Meyers Children’s Adventure Garden boasts an expansive eight acres of themed learning galleries and draws close to 1 million visitors annually. The Children’s Adventure Garden includes over 150 interactive digital displays and exhibits, running more than 600 educational games in 17 learning galleries.
Levi’s has been innovating since 1873 when they created the world’s first blue jeans and they haven’t slowed down since. Drawing on the heritage, history and lifestyle branding of the company, Levi’s is connecting digitally with customers in the store to create dynamic, engaging experiences tailored to their brand.
A recent article published on CMO.com, “15 Mind Blowing Stats About Retail”, presented some interesting and promising retail statistics. The findings reiterate the importance of the customer experience and provide further evidence Reflect is developing solutions retailers and brands can use in the real-world to easily and effectively manage in-store digital media for customer engagement. Of particular interest in the article were #'s 3, 7 and 15.
5 Ways To Improve The Brand Image And The Bottom Line
Customers continue to make the majority of their purchase decisions in brick-and-mortar stores. This presents a golden opportunity for retailers who take the necessary steps to improve the in-store experience. In fact, research firm Forrester revealed that among retailers, customer experience accounts for 47% of loyalty, while price and value contribute only slightly to capturing consumer loyalty.