In pre-digital days, the marketing mix list was pretty short – TV, print, OOH, direct mail, etc. Then came the internet. And with it, digital engagement, and the ability for users to search and consume the exact content they preferred (who knew the world needed so many cat videos). Marketers opened their eyes to new possibilities.
Digital engagement has dramatically shifted what consumers expect from brands.
They expect to seamlessly access content when and how they want it. They expect content to be easy to find, simple to understand and formatted for full access on their device. They simply want it all.
Digital engagement is how the world now communicates, transacts, learns and lives life. We’re wirelessly and effortlessly connected to our digital devices. Behaviors have shifted. Cutting-edge technologies, like digital signage solutions, are adopted faster and easier by consumers who have evolved. Have you?
Converting consumers into loyal customers begins with knowing, and then exceeding, their expectations. Impress them and reap impressive results. Miss out on connecting with them, and miss out dearly.
Nebraska Furniture Mart of Texas
The new Nebraska Furniture Mart store location in Texas, which opened in the spring of 2015, is on a site that covers 90 acres. The store has 560,000 square feet of retail showroom, and a 1.3 million square foot distribution center. It is projected to host 8-10 million visitors annually. The Nebraska Furniture Mart store serves as anchor to the Grandscape development, a 400+ acre mixed use development which will provide a unique destination for retail, entertainment, dining and attractions.
We are proud to announce that Reflect was just named 2015 Installer of the Year, winning the International DOOHDAH Award for Overall Achievement for our deployment at Cedar Fair!
Your customers see brand messages all the time and all over the place. In print. On broadcast. And now, more than ever, they've become digital consumers. Digital done right delivers brand benefits, in-depth information, and previously unimaginable interactivity. Talk with Reflect and bring your digital strategy to life.
The world of retailing just keeps getting more exciting as the landscape continues to radically shift and morph with new business models and approaches in the age of the Connected Customer. Traditional retailers have been honing their digital chops with omnichannel strategies. But we’re also seeing other brands that are not traditional retailers now expanding with efforts to get closer to the consumer with a “physical” retail presence.
Cedar Fair Entertainment Company, one of the largest amusement-resort operators in the world, is using digital engagement to thrill park goers and improve overall guest experiences. Operating 11 amusement parks, three outdoor water parks, one indoor water park, and five hotels, Cedar Fair continuously strives to provide guests with an unmatched experience. In fact, Cedar Fair’s Cedar Point Amusement Park in Ohio is consistently voted “Best Amusement Park in the World” in Amusement Today polls.
Local Non-Profit Organization Helping Children with Developmental Differences
Reflect is committed to giving back to the community. We recently had the opportunity to volunteer at The Warren Center’s Spring Fling. Reflect was on hand in both locations, Richardson and Garland, to help the kids with various arts and crafts. The Spring Fling Family Fun Day provides an opportunity for the kids to interact with each other and for their families to network for support.