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Where does your CMS live? There is much buzz about taking things into the cloud, but what does that mean for digital CMS platforms? Early CMS platforms were designed to be packages installed and managed onsite by local IT organizations. Some content management systems have been designed without installed software running on servers, resulting in scope limitations.

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At the heart of any out-of-home network is a purpose for it to exist, and content for it present. As digital out-of-home, also known as DOOH, networks have become more widespread, powerful, and capable, the tech behind driving and controlling them has evolved considerably. In this blog series, we will discuss keys to deploying an optimal DOOH network.

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There has been a noticeable consumer push for better digital integration from retailers. As a result, smart brands have stopped ignoring the web and mobile devices and have embraced them. One of the fastest growing and most flexible hardware solutions to emerge from this trend is digital kiosks.

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Due to its positive impact on experience, digital wayfinding is now pervasive across a number of verticals: travel, healthcare, recreation, education, and retail. For a business considering a wayfinding program, it can be a bit of a struggle deciding between place-based digital wayfinding signs (like physical kiosks), mobile wayfinding, or some combination of both.

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We love our customers, so naturally we want them to love us in return. That's why we invest in tools that make our customer interactions easy and memorable - not to mention different enough from the norm to intrigue them and bring them back for more.

Consumers have adopted Place-Based Digital. They now have a heightened awareness of digital experiences within physical locations. They realize the benefits digital offers to the overall customer engagement experience. Customer engagement will only happen if they believe there is value.

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