At long last, it’s time to install that show-stopping video wall you’ve been planning. You want it to be bright, flexible, energy-efficient, and cutting-edge—something truly unique and exciting!
But which kind of display should you use?
Captivating digital media tells a great story. And a great story builds more than your brand. It also builds sales, profits, and relationships - ones that lead to future sales.
Lee Summers, CEO of Reflect Systems and Reflect Media was quoted in an article on the ICX Assosciation website on "The showroom store and customer experiences".
Due to its positive impact on experience, digital wayfinding is now pervasive across a number of verticals: travel, healthcare, recreation, education, and retail. For a business considering a wayfinding program, it can be a bit of a struggle deciding between place-based digital wayfinding signs (like physical kiosks), mobile wayfinding, or some combination of both.
We love our customers, so naturally we want them to love us in return. That's why we invest in tools that make our customer interactions easy and memorable - not to mention different enough from the norm to intrigue them and bring them back for more.
Consumers have adopted Place-Based Digital. They now have a heightened awareness of digital experiences within physical locations. They realize the benefits digital offers to the overall customer engagement experience. Customer engagement will only happen if they believe there is value.
In your physical place – a store, a stadium, a venue of any type – consumers will find ways to engage in the digital realm with you – or without you. In-store digital experiences should enhance shopper behaviors and enable them to consume information when, where and how they prefer.
A great customer experience leads to Increased Retention, Lifetime Values, and Word of Mouth.
The practice of going above and beyond for your customers, in hopes that meeting or exceeding their expectations will generate a positive impact on your business.
Here’s a stat to embrace: 94% of all retail sales take place IN the confines of a physical store.
Sure, e-commerce is now an intricate part of buying behavior – it adds value through greater variety and convenience. However, physical stores are extremely relevant and aren’t going away anytime soon.