Cedar Fair Entertainment Company

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Company Profile

Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, three outdoor water parks, one indoor water park and five hotels. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract. Cedar Fair's flagship park, Cedar Point, has been consistently voted the "Best Amusement Park in the World" in a prestigious annual poll conducted by Amusement Today newspaper. 

Some Interesting Information

Cedar Fair has always offered their guests a unique experience.  With their recent enhancements of digital technologies, we are excited to be a part of the project and look forward to Cedar Fair’s continuing strategy to leverage dynamic digital media  – Bill Warren, CEO, Reflect

Business Situation

Cedar Fair has always had a focus on top-notch customer service and guest experiences. With the popularity of their parks and the addition of some highly anticipated new attractions, they needed a way to entertain their guests and provide them with helpful information about park events and promotions. Cedar 
Fair also wanted a way to help manage the flow of traffic at entrance gates, in line queues and in restaurants to further improve the overall guest experience.

Results

The digital screens located throughout the parks broadcast FunTV, a Cedar Fair in-house production. FunTV was created to entertain and educate thrill seeking guests on park attractions and upcoming promotions, with music, games, park trivia, and videos.

With up to 50 screens per park, teams worked at breakneck speed to ensure the project was completed before the start of the 2014 season. Impressively, the total project was deployed across all 11 parks in 8 weeks. The recently debuted digital platform will reach more than 23 million guests annually. Cedar Fair’s constant pursuit to boost the overall guest experience has led to its world renowned success and solidifies their reputation of delivering world-class fun and entertainment.