Creating effective content for digital signage displays presents unique challenges, as well as great opportunities for engagement, entertainment and motivation. Read The Full Post
Feeding the Beast: In Motion Read The Full Post
Feeding the Beast – Color Usage Identify the brand colors of the company, product, etc. Colors are usually designed to work well together and live in harmony within compositions. Read The Full Post
Text must be legible, and easy to read at a glance. Utilize the brand’s font guidelines to ensure continuity with other marketing materials. There will typically be only one or two fonts used on the... Read The Full Post
Feeding the Beast: Content SpecificsSetting the standards for acceptable deliverables will save a lot of headaches. Determine what formats, codecs and sizes are acceptable and whether the... Read The Full Post
One of the challenges for businesses undertaking digital signage projects is to produce content frequently and effectively. The term “feeding the beast” describes the need to keep content fresh,... Read The Full Post
Without a call to action, it can be difficult to measure consumer engagement and overall effectiveness of digital signage content. Read The Full Post
Create a Call to Action Read The Full Post
Consider the Environment Read The Full Post