Are you attending IRDC in New Orleans? Reflect is! In fact, Reflect is the Innovation Sponsor this year. Stop by one of these sessions and meet our team.
Digital signage is a versatile communications solution promoting daily interaction. Whether it’s a kiosk at the airport, an advertising platform at a retail store, or a digital display on a corporate campus, the applications for digital signage are limitless. Now, corporations are discovering that these bright, attention-grabbing screens can serve as useful internal assets for communicating with employees.
When you come to a point of making a CMS decision, you should consider various features and functions of software platforms, but the most important one is the company that builds and supports the platform. Your content management system is a vital organ in your marketing infrastructure.
The reasons for implementing or updating a digital media network vary, but consideration is often given for how it can produce revenue by selling ad space. This has historically been difficult to do effectively in DOOH networks, but recent leaps forward in technology have made out-of-home advertising monetization a realistic possibility for many venues with the right technology.
Content for digital networks can mean different things to different people, but a high-quality CMS can handle a wide range of content types, and a quality CMS provider will help you design and build a strategy for how to best create and present content for maximum return.
Let’s talk about the importance of scalability and reliability. Anyone with a laptop, a screen, and PowerPoint can put content on a screen. It is simple enough, and you can even replicate it to a few screens. When you need to do it on 10, 100, 1000, and more, it becomes increasingly more difficult.
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