Every customer who walks into a brick-and-mortal retail location offers a prime opportunity for a retailer to drive sales and bolster brand image. But while static promotions and out-of-store media can lure some consumers, digital signage and interactive display applications can raise the bar. That’s because these innovative tools are capable of creating an in-store shopping experience that communicates a brand’s story, increases revenue and strengthens customer relations.

All too often, store managers and associates have challenges tracking store inefficiencies such as inadequate inventory levels or a poorly performing promotion. That’s because gauging a retail store’s success is often a manual, time-consuming process. Fortunately, digital media technology can help. By connecting with inventory and point-of-sale systems, digital signage and interactive display applications can communicate key performance indicators in real-time so that retailers can quickly improve efficiencies on inventory productivity and local store performance levels.

Consumers are bombarded by promotional offers promising everything from deep discounts to loyalty points. But static promotional signage can easily blend with the competition’s, failing to grab customers’ attention and drive sales. Digital signage and interactive displays, on the other hand, are dynamic platforms for attracting eyeballs and influencing purchasing behavior.

James Avery Jewelry, a family owned company, offers finely crafted jewelry designs for men and women.  The company’s mission is to “celebrate life through the beauty of design”. Since 1954, James Avery has done just that, designing timeless jewelry pieces for special occasions and every day wear that have universal appeal and reflect the things that are important in life.  To increase awareness of the quality of their jewelry and the level of craftsmanship that goes into each piece, James Avery included in-store digital media into their new store design project.

Not surprisingly, many sales associates feel outwitted by today’s savvy shoppers.  Recent research from Google spotlights this trend:     8 in 10 smartphone shoppers use mobile in-store to help with shopping, according to the April 2013 report, titled: Mobile In-Store Research: How in-store shoppers are using mobile devices.

Today’s brands are more focused than ever on adapting to consumer lifestyles and delivering a branded experience that resonates with their audience. The importance of well-executed brand media increasingly puts all brands, including retailers, in the content game.

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