Matt Schmitt of Reflect and Carrie Chitsey of 3 Seventy discuss the ways mobile messaging and in-store media can work to provide better customer engagement through the use of complimentary technologies and effective media content.

The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the buyer’s guide and writing letters to customer service.

Bill Yackey writes about how blending digital signage and mobile messaging can create powerful applications for creating compelling promotions and branding.

Digital signage, through its proven awareness vs. static signage, has the ability to draw more attention toward the messaging campaign. The engagement with the mobile phone keeps the consumer in front of the screen longer, while the synergy between the two media further helps the message resonate with them.

In an article in the Wall Street Journal titled "A High Tech Edge On Black Friday", there is much said about consumers using smartphone apps to get offers and hunt for the best deals available.

A mobile app called ShopKick has signed up some of the largest American retailers, including Target, Best Buy, and Macy's, for its loyalty program, which gives users points just for walking into stores. Those points can be converted into rewards such as gift cards

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