It’s been a busy Q1 here at Reflect and we just published our quarterly newsletter! We recently released our latest version of ReflectView and exhibited at our largest tradeshow of the year. To keep up with all the activity, we have added several new people to our team. As we all know, the in-store digital media industry is evolving and growing rapidly. We are committed to staying on the forefront of development to bring the most empowering digital media solutions to market.
In this issue of our newsletter we did a Customer Spotlight piece on Verizon Wireless titled “In-Store Digital Media Helps Verizon Wireless Connect with Customers”. Verizon Wireless operates the nation's most reliable and largest wireless voice and data network. Providing America’s largest mobile-to-mobile calling family of more than 80 million subscribers, the company works hard to offer customers the highest level of satisfaction by offering quality products and services.
Mobile technology is a dynamic business. Customers are passionate about their phones and need to know they’re getting the right products and service plan to fit their lifestyles. Because the product lines change frequently, Verizon Wireless needs to educate customers and provide a pleasant and efficient customer service experience. The company boasts a knowledgeable staff to consult with shoppers, but the organization also needs to showcase information in a visual and interactive manner, much like their product offerings.
Reflect worked with Verizon Wireless and their preferred hardware and integration partners to plan, test and deploy in-store marketing displays and self-service kiosk systems that enabled reliable content management and delivery. With the open architecture of ReflectView, Verizon Wireless is able to integrate with internal business systems and use enterprise-standard deployment and support processes.
“Creating an engaging in-store environment is important to Verizon Wireless and they strive to provide messaging that’s timely, educational and relevant,” said Matt Schmitt, president and chief experience officer of Reflect Systems. “Because Verizon Wireless offers a variety of products and services, it’s critical to guide the customers through a shopping and service experience that differentiates from the competition and reinforces their great brand and reputation.”
Reflect powers thousands of digital media systems across Verizon’s vast network of stores. Verizon Wireless is able to control timely promotional messaging centrally, and is able to monitor media delivery and compliance. From passive media displays to interactive kiosks, Verizon Wireless is now able to leverage ReflectView as a rich media backbone that can adapt and grow based on new initiatives for marketing, training, merchandising and customer service.