Digital Media Solutions Blog

Reflect believes a brand’s story is shaped by each customer’s in-store shopping experience. The right in-store digital media strategy can significantly impact that experience, generating sales lift and deepening brand connection. By providing the tools to control the digital message from the moment customers walk through the door, Reflect contributes to its clients’ merchandising success at each location.

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The reasons for implementing or updating a digital media network vary, but consideration is often given for how it can produce revenue by selling ad space. This has historically been difficult to do effectively in DOOH networks, but recent leaps forward in technology have made out-of-home advertising monetization a realistic possibility for many venues with the right technology.

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Content for digital networks can mean different things to different people, but a high-quality CMS can handle a wide range of content types, and a quality CMS provider will help you design and build a strategy for how to best create and present content for maximum return.

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Where does your CMS live? There is much buzz about taking things into the cloud, but what does that mean for digital CMS platforms? Early CMS platforms were designed to be packages installed and managed onsite by local IT organizations. Some content management systems have been designed without installed software running on servers, resulting in scope limitations.

PatientPoint®, the trusted leader in patient and physician engagement solutions, has selected Reflect as the content management and delivery partner for its rapidly growing point-of-care digital network. Through this new partnership, PatientPoint will deliver its award-winning digital content and sponsor advertising to healthcare providers using Reflect’s proprietary ReflectView™ and AdLogic® technology.

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