Lee Summers, CEO of Reflect Systems and Reflect Media was quoted in an article on the ICX Assosciation website on "The showroom store and customer experiences".

Mr. Summers commented that "the market value on in-store experiences is still being established. 2017 is the year to gain ground on your competition. The industry has been discussing the upcoming wave and we are all finally in the middle of it."

Read more on ICXA.org.