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from The Keys to Deploying an Optimal DOOH Network series, week 2

Overview

At the heart of any out-of-home network is a purpose for it to exist, and content for it to present. As digital out-of-home, also known as DOOH, networks have become more widespread, powerful, and capable, the tech behind driving and controlling it has evolved considerably.

In this blog series, we have been discussing keys to deploying an optimal DOOH network. We will present key factors and features to consider when making your next move in the digital media world, whether it is the launch of a new network or an upgrade to your existing systems.

So far, we covered:

  1. OOH vs. Web Platforms

Now let’s talk about where your CMS should live, cloud vs. on-site.

Consideration 2: Cloud vs. On-Site

Where does your CMS live? There is much buzz about taking things into the cloud, but what does that mean for digital CMS platforms? Early CMS platforms were designed to be packages installed and managed onsite by local IT organizations. Some content management systems have been designed without installed software running on servers, resulting in scope limitations.

An ideal platform gives its users the power to deliver what is needed, where it is needed, and when it is needed. To provide reliable content playback across broad networks, a digital out-of-home network requires software components operating at different points in the network.

Cloud-based servers, previously handled by customer-managed data centers, communicate with endpoint players. To ensure reliability, choose a CMS platform that can store content and make playback decisions locally at the player/screen level.

Although internet connections have become more reliable, streaming systems that rely heavily on continuous network connections are at a substantially increased risk of outages.

Cloud-based content management systems typically require little or no knowledge to use its services. When new app technologies and content types become available, a cloud-based provider with integrated apps can enable those technologies seamlessly, providing incredible efficiency and future- proofing capabilities.

Stay tuned, next week we will discuss the importance of scalability and reliability!

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