Lee Summers serves as Chief Executive Officer of Reflect and is responsible for leading the company into the forefront of the in-store digital media movement. Summers has more than 15 years of customer facing technology and advertising agency experience. His management expertise and creativity make him well-suited to lead Reflect.
Prior to joining Reflect, Summers was Manager of Marketing/Technology for the Berkshire Hathaway companies of Nebraska Furniture Mart and Grandscape of Texas where he oversaw all immersive customer engagement and was responsible for the overall direction, resource allocation and operations of Customer Facing digital technology groups throughout all NFM markets.
Lee entered into the creative industry early by designing logos and ads for Dr Pepper Bottling Co. His early design attention put him on the fast track that would eventually give him the opportunities to work on national advertising campaigns for AT&T, Frito Lay, Pepsi, FedEx Office, MillerCoors, Niemen’s, Coca-Cola, T-Mobile, Tabasco and more.
Lee studied Business Management in the Texas A&M system and Visual Communications at The Art Institute of Dallas. After working early in his career in the Creative Dept, he quickly shifted gears to better understand the operations side of advertising. His career path led him to lead Project Management teams for DDB Dallas, TracyLocke and The Integer Group. Project scope ranged from Super Bowl commercials to all other forms of media. Lee was awarded an opportunity to assist in researching and building the Retail Arts Lab for The Integer Group, a testing lab for Omnicom Agencies that would allow the agency to prototype unique digital solutions for their clientele.